Built by People.
Powered by Purpose.
Grounded in Puso.
Our ecosystem of over 20+ companies––spread across brand activation, manpower services, retail, food and beverage, healthcare, social enterprise, and tech––continues to build a legacy of impact, one person, one job, one community at a time.
Diverse A+ companies, a single heart.
Our ecosystem of companies serve across many different industries, from brand activations to retail to food concepts, but we all share one puso for nation-building. We believe that by collaborating and combining our unique strengths, we can help each other find our momentum, serve at scale, and spread happiness.
Always A+
Our promise: nuon, now, and next.
In 2005, our founder Manny de Luna had a clear vision: to spread happiness by creating meaningful jobs. This simple, powerful idea became the seed for the entire A+ Ecosystem.
Through every challenge and triumph over the last two decades, Manny has always guided the network with heart. As he once said during a difficult time:
“Don’t be afraid, don’t be concerned. We will make this collectively as an ecosystem. Rather than shrink down, now is the time to move forward.”
Today, that same promise continues to inspire us as we build companies that elevate lives, serving with heart and a clear purpose—Always.
How we show up —every day, everywhere.
It all begins and ends with our people.
Our people are the heartbeat of everything we do. We believe in nurturing talent and fostering growth, ensuring that every individual feels empowered and valued. This is our foundation, and our story is their story—lived out through every role, big and small.
A higher purpose for greater impact.
Our purpose is simple: to create businesses that generate immense value not just for the partners we serve, but also for society. From the very beginning, our journey has been guided by a clear vision to spread happiness and uplift communities. This is what drives our innovation and shapes every decision we make.
Leading with heart.
Puso, a Filipino concept that goes beyond the word "heart," is the soul of our ecosystem. It's the deep empathy and genuine care that connects us all. We show up with heartfelt discipline, true camaraderie, and a joyful spirit, making sure that our businesses always operate with an A+ human touch.
20 years of building and innovating
2005
The Start of Our Story
ActivAsia, a full-service brand activations agency, was born out of a leap of faith. It was founded with a clear vision: to create meaningful jobs, spread happiness, and build a family of doers. This simple yet powerful mission was the starting point for everything that was to follow.
2007 - 2009
Growing Our Roots
2011 - 2017
Beyond Boundaries
We began to diversify, launching companies that strengthened our core capabilities. This era saw the birth of Activation Machine Inc. (AMI) to deliver end-to-end marketing solutions, Awesomelab to provide tech services, Arriba to expand our presence online, and AHA! Behavioral Design to introduce organizational development at scale.
2014 - 2018
Pushing Our Horizons
We also branched out into new, enabling industries. We entered real estate and property with Azure and Aconstruct Builders, and expanded into travel services with Altitude.
2020 - 2022
Finding Light in the Dark
During the challenges of the pandemic, we chose to move forward, not shrink down. The ecosystem grew with companies focused on helping our communities navigate the new normal. Azia was created to establish our retail and e-commerce footprint, AMI built OrigAMI to serve as a reliable retail distribution partner, All-In Cleaning provided essential sanitation services, ActivCare offered palliative and home healthcare, and Adlib Studios was born to keep people engaged and connected through community-driven content.
2023 - Present
Galing at Malasakit.
We expanded into the B2C market with the introduction of new food and wellness concepts like Aluyan Food Group, 101Aquaventures, and AliveCo. We also launched Coachcom to empower future-fit leaders.
Next and Always
Our Legacy, Unfolding.
Our 20-year journey has shown us that an ecosystem built on people, purpose, and puso is unstoppable. As we look ahead, we continue to carry these anchors with us, knowing that our story of excellence, resilience, and heart is still being written—and always will be.