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Sep 29, 2025
A+ Ecosystem Celebrates Twenty Years of Pure Heart, Big Dreams, and People Who Make It All Happen
In today’s fast-paced, ever-evolving job market, finding a workplace that aligns with one’s values and aspirations is no easy feat. For Gen Z and millennials, the search goes beyond a paycheck—they crave purpose, impact, and a sense of belonging. Yet, too often, these ideals become diluted in the daily grind of KPIs, reduced to mere slogans on company websites or low promises in corporate handbooks.
But there is hope—and it thrives in the form of the A+ Ecosystem, a dynamic network of companies in the Philippines that has spent the last two decades proving that a happy, engaged workforce isn’t just a lofty ideal, but the very foundation of sustainable success.
As it celebrates its 20th anniversary, A+ isn't just counting years; it's honoring an incredible journey built on deep, unwavering intentionality, a set of core values that feel like home, and an unshakeable commitment to the very people who bring it all to life. A+ is not just a collection of successful companies; it's a testament to the profound power of genuine care, a clear-eyed strategic vision, and a relentless passion for creating jobs that truly matter. It’s about how Puso, Purpose, and People don't just exist side-by-side, but intertwine to build something good and lasting.
The Method Behind the Magic: How A+ Built a Thriving Ecosystem
At first glance, the A+ Ecosystem’s diverse portfolio—spanning brand activation, retail, marketing services, healthcare, tech, food, and beyond—might seem like an eclectic mix. But as Manny de Luna, Chairman of the A+ Ecosystem, explains, “The birth of the ecosystem may appear random to outsiders, but it was built with deep intentionality. Each company plays a vital role in the legacy we’re creating.”
This deliberate design has allowed A+ to cultivate a business model that not only works but thrives. Here’s how:
1. Building Lives, Not Just Numbers, through Job Creation
A+ has consistently expanded its workforce, opening wide the doors to robust, meaningful employment opportunities across its portfolio. To date, this ecosystem has provided thousands of jobs to Filipinos, reaching far beyond individual résumés to empower entire communities, one purposeful career at a time.
Unlike some traditional corporations that might chase scalability at the expense of genuine human connection, A+ ensures that every single role is crafted with a clear purpose and an eye toward growth. Here, employees aren’t just cogs in a giant machine; they are valued contributors, each a unique thread in the rich fabric of a shared mission. It’s about nurturing talent, providing pathways, and watching people truly flourish.
2. Expanding Horizons, Embracing New Adventures
A+ isn’t afraid to dream bigger. Over the years, it has strategically grown its footprint, venturing into exciting new industries while staying true to its core values. From creative breakthroughs in digital storytelling to behavioral insights that shape consumer experiences, and even innovative food ventures that delight palates, A+ continuously evolves to meet the world’s ever-changing needs.
This isn't just about staying relevant in a fast-paced world; it’s about leading the charge, pioneering change, and setting new benchmarks for excellence, all while remaining authentically A+.
3. Cultivating Cross-Company Collaboration
The true magic of the A+ Ecosystem lies in its seamless synergy. Unlike siloed corporations where departments compete rather than collaborate, A+ fosters cross-company teamwork, enabling end-to-end solutions that are greater than the sum of their parts. The Ecosystem is a network where everyone lifts each other up, where shared success is the ultimate goal. Beyond efficiency, this dynamic exchange of ideas and support makes everyone stronger. This interconnectedness benefits not only clients—who receive holistic, integrated services—but also employees, who enjoy unparalleled opportunities for learning, mentorship, and career mobility.
A Culture That Breathes: Puso, Purpose, People
At the heart of A+’s two-decade success story is a vibrant, people-first culture anchored in three foundational pillars: Puso (Heart), Purpose, and People. These are lived philosophies which shape every decision, interaction, and innovation within the ecosystem.
Puso: The Soul of Every Connection
Puso—a Filipino concept that transcends the English word heart—embodies deep empathy, generosity, and soulful connection. It’s the unseen force that makes A+ truly special.
“To operate with heart—puso na may kusa at malasakit sa trabaho at sa ka-trabaho—that’s the only way we know how to collaborate, work, and win,” shares Iya Yotoko, CEO and President of Adlib Studios and Chief Creative Officer of the A+ Ecosystem.
This commitment to puso is woven into every facet of A+’s operations:
Teams rally for each other, offering skills, ideas, and support without hesitation.
Leaders lead with vulnerability, fostering trust and psychological safety.
Socially conscious initiatives grounded in community and empowerment
A+ doesn’t leave puso to chance—it intentionally designs processes that nurture this mindset, ensuring each employee feels seen, heard, and valued. The A+ leaders lead with a heart wide open, fostering a soulful approach rooted in spreading happiness and pushing human connection in every single interaction, from a morning huddle to a year-end review.
Purpose: Building a Legacy, One Job at a Time
From its inception, A+ was driven by a clear, burning purpose: to create a business that generates immense value not just for shareholders, but for society. Founder Manny de Luna envisioned a legacy of impact, and that vision continues to guide every strategic move. A+ doesn’t just do business; it actively shapes a better tomorrow for its clients, for the communities it serves, and most profoundly, for the people it employs. This purpose drives their operational efficiency, too. They design processes around supporting the productivity of their people, with ways of working that foster ease of compliance and transparency. “We make it easy and fun to do good business," Iya Yotoko shared. Every system, every new tool, every workflow is designed not simply for profit, but for people to flourish.
People: The Undeniable Heartbeat
A+ makes sure its people matter by moving beyond generic "cookie-cutter JDs" and ensuring everyone understands their unique and vital contribution to the grand puzzle. “We’ve always believed that our greatest asset is our people,” emphasizes Iya Yotoko. They don't just say it; they operationalize this deep belief through:
Nuanced roles and KPIs tailored to personal aspirations: This means understanding what truly drives each individual and crafting their roles to align with their unique talents and career dreams.
Regular one-on-one check-ins that foster genuine connection: More than performance reviews, one-on-ones allow for heartfelt conversations that complement broader unit and system-wide engagement.
Thoughtfully designed culture-driving occasions: From celebrating milestones to navigating challenges together, A+ creates moments that reinforce their shared values and strengthen the bonds within the community.
Encouraging cross-unit and cross-rank conversations over traditional hierarchies: Communication isn't top-down; it's fluid and open. This breaks down silos and fosters a more inclusive and innovative environment where good ideas can come from anywhere.
A Rough Way Forward, but Always Forward
Growing an ecosystem as large as A+ is, as expected, not a straight and easy path. Reese Fernandez-Ruiz, a founding partner and the heart behind the eco-conscious fashion brand Rags2Riches (R2R), reflects on the brand’s journey.
“We have always been about purpose, people, and puso,” she shares. “But the backstage was messy and the whole stage was actually crumbling.”
In 2016, a perfect storm of weak business fundamentals and costly mistakes brought R2R to the brink of collapse. "What many forget about leading with the values of purpose, people, and Puso is that pain is part of what makes these stronger," Reese says. When R2R came out of that darkest time, Reese looked around and saw that while others had left, their A+ family was still there—supportive, and ready to boost them up.
For Mark Ruiz, a co-founder and the president of Hapinoy, that turning point came in 2019 with the onset of the COVID-19 pandemic. "It was a challenging time for the company," he shares, "but we never forgot the reason and core purpose why Hapinoy exists—to help Sari-Sari store owners grow their business." In the face of uncertainty, that purpose, along with the grit and heart of the Hapinoy team, allowed them to not only get over the challenges but to emerge even stronger and better.
It was during this time that the full power of the A+ ecosystem's shared resilience became evident. Manny de Luna gathered the leaders and offered a powerful reassurance: "Don't be afraid, don't be concerned. We will make this collectively as an ecosystem. Rather than shrink down, now is the time to move forward." The first priority, he declared, was to make sure they took care of their people. “We were single-minded in making sure that nobody lost their jobs,” Millie de Luna-Daluz, Chief Transformation Officer handling A+ start-ups such as Aluyan Food Group and AliveCo, shares. “We even ended up making companies that hired more people, hence some of the smaller companies were born.”
It's this shared history of resilience that proves A+'s commitment to its values–a commitment that is encapsulated in their philosophy: "Guide and grow the people first and business growth will follow." It's a simple yet powerful truth. And perhaps the most vital secret to A+'s resilience? "To push empathy." At A+, the leaders aren't just decision-makers; they are "thinker-doers" and "doer-movers," actively involved in modeling these values, showing up, and getting their hands dirty alongside their teams. They are proof that a business built on heart, purpose, and people is unstoppable.
As A+ embarks on its next chapter, one thing is certain: “Always A+” isn’t just a tagline—it’s a promise for decades to come.
In today’s fast-paced, ever-evolving job market, finding a workplace that aligns with one’s values and aspirations is no easy feat. For Gen Z and millennials, the search goes beyond a paycheck—they crave purpose, impact, and a sense of belonging. Yet, too often, these ideals become diluted in the daily grind of KPIs, reduced to mere slogans on company websites or low promises in corporate handbooks.
But there is hope—and it thrives in the form of the A+ Ecosystem, a dynamic network of companies in the Philippines that has spent the last two decades proving that a happy, engaged workforce isn’t just a lofty ideal, but the very foundation of sustainable success.
As it celebrates its 20th anniversary, A+ isn't just counting years; it's honoring an incredible journey built on deep, unwavering intentionality, a set of core values that feel like home, and an unshakeable commitment to the very people who bring it all to life. A+ is not just a collection of successful companies; it's a testament to the profound power of genuine care, a clear-eyed strategic vision, and a relentless passion for creating jobs that truly matter. It’s about how Puso, Purpose, and People don't just exist side-by-side, but intertwine to build something good and lasting.
The Method Behind the Magic: How A+ Built a Thriving Ecosystem
At first glance, the A+ Ecosystem’s diverse portfolio—spanning brand activation, retail, marketing services, healthcare, tech, food, and beyond—might seem like an eclectic mix. But as Manny de Luna, Chairman of the A+ Ecosystem, explains, “The birth of the ecosystem may appear random to outsiders, but it was built with deep intentionality. Each company plays a vital role in the legacy we’re creating.”
This deliberate design has allowed A+ to cultivate a business model that not only works but thrives. Here’s how:
1. Building Lives, Not Just Numbers, through Job Creation
A+ has consistently expanded its workforce, opening wide the doors to robust, meaningful employment opportunities across its portfolio. To date, this ecosystem has provided thousands of jobs to Filipinos, reaching far beyond individual résumés to empower entire communities, one purposeful career at a time.
Unlike some traditional corporations that might chase scalability at the expense of genuine human connection, A+ ensures that every single role is crafted with a clear purpose and an eye toward growth. Here, employees aren’t just cogs in a giant machine; they are valued contributors, each a unique thread in the rich fabric of a shared mission. It’s about nurturing talent, providing pathways, and watching people truly flourish.
2. Expanding Horizons, Embracing New Adventures
A+ isn’t afraid to dream bigger. Over the years, it has strategically grown its footprint, venturing into exciting new industries while staying true to its core values. From creative breakthroughs in digital storytelling to behavioral insights that shape consumer experiences, and even innovative food ventures that delight palates, A+ continuously evolves to meet the world’s ever-changing needs.
This isn't just about staying relevant in a fast-paced world; it’s about leading the charge, pioneering change, and setting new benchmarks for excellence, all while remaining authentically A+.
3. Cultivating Cross-Company Collaboration
The true magic of the A+ Ecosystem lies in its seamless synergy. Unlike siloed corporations where departments compete rather than collaborate, A+ fosters cross-company teamwork, enabling end-to-end solutions that are greater than the sum of their parts. The Ecosystem is a network where everyone lifts each other up, where shared success is the ultimate goal. Beyond efficiency, this dynamic exchange of ideas and support makes everyone stronger. This interconnectedness benefits not only clients—who receive holistic, integrated services—but also employees, who enjoy unparalleled opportunities for learning, mentorship, and career mobility.
A Culture That Breathes: Puso, Purpose, People
At the heart of A+’s two-decade success story is a vibrant, people-first culture anchored in three foundational pillars: Puso (Heart), Purpose, and People. These are lived philosophies which shape every decision, interaction, and innovation within the ecosystem.
Puso: The Soul of Every Connection
Puso—a Filipino concept that transcends the English word heart—embodies deep empathy, generosity, and soulful connection. It’s the unseen force that makes A+ truly special.
“To operate with heart—puso na may kusa at malasakit sa trabaho at sa ka-trabaho—that’s the only way we know how to collaborate, work, and win,” shares Iya Yotoko, CEO and President of Adlib Studios and Chief Creative Officer of the A+ Ecosystem.
This commitment to puso is woven into every facet of A+’s operations:
Teams rally for each other, offering skills, ideas, and support without hesitation.
Leaders lead with vulnerability, fostering trust and psychological safety.
Socially conscious initiatives grounded in community and empowerment
A+ doesn’t leave puso to chance—it intentionally designs processes that nurture this mindset, ensuring each employee feels seen, heard, and valued. The A+ leaders lead with a heart wide open, fostering a soulful approach rooted in spreading happiness and pushing human connection in every single interaction, from a morning huddle to a year-end review.
Purpose: Building a Legacy, One Job at a Time
From its inception, A+ was driven by a clear, burning purpose: to create a business that generates immense value not just for shareholders, but for society. Founder Manny de Luna envisioned a legacy of impact, and that vision continues to guide every strategic move. A+ doesn’t just do business; it actively shapes a better tomorrow for its clients, for the communities it serves, and most profoundly, for the people it employs. This purpose drives their operational efficiency, too. They design processes around supporting the productivity of their people, with ways of working that foster ease of compliance and transparency. “We make it easy and fun to do good business," Iya Yotoko shared. Every system, every new tool, every workflow is designed not simply for profit, but for people to flourish.
People: The Undeniable Heartbeat
A+ makes sure its people matter by moving beyond generic "cookie-cutter JDs" and ensuring everyone understands their unique and vital contribution to the grand puzzle. “We’ve always believed that our greatest asset is our people,” emphasizes Iya Yotoko. They don't just say it; they operationalize this deep belief through:
Nuanced roles and KPIs tailored to personal aspirations: This means understanding what truly drives each individual and crafting their roles to align with their unique talents and career dreams.
Regular one-on-one check-ins that foster genuine connection: More than performance reviews, one-on-ones allow for heartfelt conversations that complement broader unit and system-wide engagement.
Thoughtfully designed culture-driving occasions: From celebrating milestones to navigating challenges together, A+ creates moments that reinforce their shared values and strengthen the bonds within the community.
Encouraging cross-unit and cross-rank conversations over traditional hierarchies: Communication isn't top-down; it's fluid and open. This breaks down silos and fosters a more inclusive and innovative environment where good ideas can come from anywhere.
A Rough Way Forward, but Always Forward
Growing an ecosystem as large as A+ is, as expected, not a straight and easy path. Reese Fernandez-Ruiz, a founding partner and the heart behind the eco-conscious fashion brand Rags2Riches (R2R), reflects on the brand’s journey.
“We have always been about purpose, people, and puso,” she shares. “But the backstage was messy and the whole stage was actually crumbling.”
In 2016, a perfect storm of weak business fundamentals and costly mistakes brought R2R to the brink of collapse. "What many forget about leading with the values of purpose, people, and Puso is that pain is part of what makes these stronger," Reese says. When R2R came out of that darkest time, Reese looked around and saw that while others had left, their A+ family was still there—supportive, and ready to boost them up.
For Mark Ruiz, a co-founder and the president of Hapinoy, that turning point came in 2019 with the onset of the COVID-19 pandemic. "It was a challenging time for the company," he shares, "but we never forgot the reason and core purpose why Hapinoy exists—to help Sari-Sari store owners grow their business." In the face of uncertainty, that purpose, along with the grit and heart of the Hapinoy team, allowed them to not only get over the challenges but to emerge even stronger and better.
It was during this time that the full power of the A+ ecosystem's shared resilience became evident. Manny de Luna gathered the leaders and offered a powerful reassurance: "Don't be afraid, don't be concerned. We will make this collectively as an ecosystem. Rather than shrink down, now is the time to move forward." The first priority, he declared, was to make sure they took care of their people. “We were single-minded in making sure that nobody lost their jobs,” Millie de Luna-Daluz, Chief Transformation Officer handling A+ start-ups such as Aluyan Food Group and AliveCo, shares. “We even ended up making companies that hired more people, hence some of the smaller companies were born.”
It's this shared history of resilience that proves A+'s commitment to its values–a commitment that is encapsulated in their philosophy: "Guide and grow the people first and business growth will follow." It's a simple yet powerful truth. And perhaps the most vital secret to A+'s resilience? "To push empathy." At A+, the leaders aren't just decision-makers; they are "thinker-doers" and "doer-movers," actively involved in modeling these values, showing up, and getting their hands dirty alongside their teams. They are proof that a business built on heart, purpose, and people is unstoppable.
As A+ embarks on its next chapter, one thing is certain: “Always A+” isn’t just a tagline—it’s a promise for decades to come.
In today’s fast-paced, ever-evolving job market, finding a workplace that aligns with one’s values and aspirations is no easy feat. For Gen Z and millennials, the search goes beyond a paycheck—they crave purpose, impact, and a sense of belonging. Yet, too often, these ideals become diluted in the daily grind of KPIs, reduced to mere slogans on company websites or low promises in corporate handbooks.
But there is hope—and it thrives in the form of the A+ Ecosystem, a dynamic network of companies in the Philippines that has spent the last two decades proving that a happy, engaged workforce isn’t just a lofty ideal, but the very foundation of sustainable success.
As it celebrates its 20th anniversary, A+ isn't just counting years; it's honoring an incredible journey built on deep, unwavering intentionality, a set of core values that feel like home, and an unshakeable commitment to the very people who bring it all to life. A+ is not just a collection of successful companies; it's a testament to the profound power of genuine care, a clear-eyed strategic vision, and a relentless passion for creating jobs that truly matter. It’s about how Puso, Purpose, and People don't just exist side-by-side, but intertwine to build something good and lasting.
The Method Behind the Magic: How A+ Built a Thriving Ecosystem
At first glance, the A+ Ecosystem’s diverse portfolio—spanning brand activation, retail, marketing services, healthcare, tech, food, and beyond—might seem like an eclectic mix. But as Manny de Luna, Chairman of the A+ Ecosystem, explains, “The birth of the ecosystem may appear random to outsiders, but it was built with deep intentionality. Each company plays a vital role in the legacy we’re creating.”
This deliberate design has allowed A+ to cultivate a business model that not only works but thrives. Here’s how:
1. Building Lives, Not Just Numbers, through Job Creation
A+ has consistently expanded its workforce, opening wide the doors to robust, meaningful employment opportunities across its portfolio. To date, this ecosystem has provided thousands of jobs to Filipinos, reaching far beyond individual résumés to empower entire communities, one purposeful career at a time.
Unlike some traditional corporations that might chase scalability at the expense of genuine human connection, A+ ensures that every single role is crafted with a clear purpose and an eye toward growth. Here, employees aren’t just cogs in a giant machine; they are valued contributors, each a unique thread in the rich fabric of a shared mission. It’s about nurturing talent, providing pathways, and watching people truly flourish.
2. Expanding Horizons, Embracing New Adventures
A+ isn’t afraid to dream bigger. Over the years, it has strategically grown its footprint, venturing into exciting new industries while staying true to its core values. From creative breakthroughs in digital storytelling to behavioral insights that shape consumer experiences, and even innovative food ventures that delight palates, A+ continuously evolves to meet the world’s ever-changing needs.
This isn't just about staying relevant in a fast-paced world; it’s about leading the charge, pioneering change, and setting new benchmarks for excellence, all while remaining authentically A+.
3. Cultivating Cross-Company Collaboration
The true magic of the A+ Ecosystem lies in its seamless synergy. Unlike siloed corporations where departments compete rather than collaborate, A+ fosters cross-company teamwork, enabling end-to-end solutions that are greater than the sum of their parts. The Ecosystem is a network where everyone lifts each other up, where shared success is the ultimate goal. Beyond efficiency, this dynamic exchange of ideas and support makes everyone stronger. This interconnectedness benefits not only clients—who receive holistic, integrated services—but also employees, who enjoy unparalleled opportunities for learning, mentorship, and career mobility.
A Culture That Breathes: Puso, Purpose, People
At the heart of A+’s two-decade success story is a vibrant, people-first culture anchored in three foundational pillars: Puso (Heart), Purpose, and People. These are lived philosophies which shape every decision, interaction, and innovation within the ecosystem.
Puso: The Soul of Every Connection
Puso—a Filipino concept that transcends the English word heart—embodies deep empathy, generosity, and soulful connection. It’s the unseen force that makes A+ truly special.
“To operate with heart—puso na may kusa at malasakit sa trabaho at sa ka-trabaho—that’s the only way we know how to collaborate, work, and win,” shares Iya Yotoko, CEO and President of Adlib Studios and Chief Creative Officer of the A+ Ecosystem.
This commitment to puso is woven into every facet of A+’s operations:
Teams rally for each other, offering skills, ideas, and support without hesitation.
Leaders lead with vulnerability, fostering trust and psychological safety.
Socially conscious initiatives grounded in community and empowerment
A+ doesn’t leave puso to chance—it intentionally designs processes that nurture this mindset, ensuring each employee feels seen, heard, and valued. The A+ leaders lead with a heart wide open, fostering a soulful approach rooted in spreading happiness and pushing human connection in every single interaction, from a morning huddle to a year-end review.
Purpose: Building a Legacy, One Job at a Time
From its inception, A+ was driven by a clear, burning purpose: to create a business that generates immense value not just for shareholders, but for society. Founder Manny de Luna envisioned a legacy of impact, and that vision continues to guide every strategic move. A+ doesn’t just do business; it actively shapes a better tomorrow for its clients, for the communities it serves, and most profoundly, for the people it employs. This purpose drives their operational efficiency, too. They design processes around supporting the productivity of their people, with ways of working that foster ease of compliance and transparency. “We make it easy and fun to do good business," Iya Yotoko shared. Every system, every new tool, every workflow is designed not simply for profit, but for people to flourish.
People: The Undeniable Heartbeat
A+ makes sure its people matter by moving beyond generic "cookie-cutter JDs" and ensuring everyone understands their unique and vital contribution to the grand puzzle. “We’ve always believed that our greatest asset is our people,” emphasizes Iya Yotoko. They don't just say it; they operationalize this deep belief through:
Nuanced roles and KPIs tailored to personal aspirations: This means understanding what truly drives each individual and crafting their roles to align with their unique talents and career dreams.
Regular one-on-one check-ins that foster genuine connection: More than performance reviews, one-on-ones allow for heartfelt conversations that complement broader unit and system-wide engagement.
Thoughtfully designed culture-driving occasions: From celebrating milestones to navigating challenges together, A+ creates moments that reinforce their shared values and strengthen the bonds within the community.
Encouraging cross-unit and cross-rank conversations over traditional hierarchies: Communication isn't top-down; it's fluid and open. This breaks down silos and fosters a more inclusive and innovative environment where good ideas can come from anywhere.
A Rough Way Forward, but Always Forward
Growing an ecosystem as large as A+ is, as expected, not a straight and easy path. Reese Fernandez-Ruiz, a founding partner and the heart behind the eco-conscious fashion brand Rags2Riches (R2R), reflects on the brand’s journey.
“We have always been about purpose, people, and puso,” she shares. “But the backstage was messy and the whole stage was actually crumbling.”
In 2016, a perfect storm of weak business fundamentals and costly mistakes brought R2R to the brink of collapse. "What many forget about leading with the values of purpose, people, and Puso is that pain is part of what makes these stronger," Reese says. When R2R came out of that darkest time, Reese looked around and saw that while others had left, their A+ family was still there—supportive, and ready to boost them up.
For Mark Ruiz, a co-founder and the president of Hapinoy, that turning point came in 2019 with the onset of the COVID-19 pandemic. "It was a challenging time for the company," he shares, "but we never forgot the reason and core purpose why Hapinoy exists—to help Sari-Sari store owners grow their business." In the face of uncertainty, that purpose, along with the grit and heart of the Hapinoy team, allowed them to not only get over the challenges but to emerge even stronger and better.
It was during this time that the full power of the A+ ecosystem's shared resilience became evident. Manny de Luna gathered the leaders and offered a powerful reassurance: "Don't be afraid, don't be concerned. We will make this collectively as an ecosystem. Rather than shrink down, now is the time to move forward." The first priority, he declared, was to make sure they took care of their people. “We were single-minded in making sure that nobody lost their jobs,” Millie de Luna-Daluz, Chief Transformation Officer handling A+ start-ups such as Aluyan Food Group and AliveCo, shares. “We even ended up making companies that hired more people, hence some of the smaller companies were born.”
It's this shared history of resilience that proves A+'s commitment to its values–a commitment that is encapsulated in their philosophy: "Guide and grow the people first and business growth will follow." It's a simple yet powerful truth. And perhaps the most vital secret to A+'s resilience? "To push empathy." At A+, the leaders aren't just decision-makers; they are "thinker-doers" and "doer-movers," actively involved in modeling these values, showing up, and getting their hands dirty alongside their teams. They are proof that a business built on heart, purpose, and people is unstoppable.
As A+ embarks on its next chapter, one thing is certain: “Always A+” isn’t just a tagline—it’s a promise for decades to come.